About us | Neuralitic

Profile

Company Profile

Founded in early 2007, Neuralitic Systems is a leading provider of mobile data intelligence solutions. Its mission is to help mobile operators understand subscriber behaviours that influence data service adoption, so they can improve Marketing initiatives aimed at subscriber acquisition, conversion and retention.

SevenFlow™, Neuralitic’s flagship product, is specially designed to help mobile operators optimize Marketing initiatives by providing a sophisticated analysis of network, applications and content usage patterns. By transparently extracting and analyzing 100% of data usage, from 100% of data subscribers on a wireless network, it uncovers a 360-degree view of subscribers’ and roamers’ mobile journeys. SevenFlow has the unique ability to link information about subscribers, devices, and usage and present actionable metrics in a highly usable interface.

The company draws its expertise from employees in a variety of fields related to its core business, including IP infrastructure, business intelligence, high-throughput databases, dimensional data modeling, mathematics and wireless network engineering.

Neuralitic has its headquarters and R&D centre in Montreal, Canada and a local presence in the United States, EMEA and Asia Pacific.

Intellectual Property

Neuralitic is committed to securing its IPR (Intellectual Property Rights). This ensures that its customers can continuously benefit from innovative technology, and maintain a competitive edge.

Over the past five years, Neuralitic has filed over 26 global patents. These rich assets enable Neuralitic to maintain its lead in the market, and protect the value of its customers’ investment by ensuring feature set and functionality exclusivity — for today and tomorrow.

Neuralitic’s IPR portfolio covers the following:

Analytical & Decisional Indicators – These patents are focused on the process of converting highly complex sets of information into advanced metrics; for example through detailed Attraction and Loyalty parameters. Attraction is measured as the difference between the number of people who adopt devices from a specific manufacturer and those who abandon the manufacturer. Loyalty reflects the number of people who keep the same device manufacturer when they migrate to a new device.

Policy-Control Analytics – By delivering a rich PCRF (Policy and Charging Rules Function) development environment, Neuralitic integrates Policy and Charging-aware indicators, as well as history-based, back-testing of policy control rules scenarios.

Audience Measurement – Through measurement applications such as effective IPTV audience in a converged networks environment, Neuralitic solutions are able to uniquely identify when a device is browsing through a website, and/or monitor conversion rates for advertising content.

Content Categorization – The use of heuristics and statistical learning methods enable SevenFlow™ to learn on-the-fly. This is evidenced by its ability to recognize and categorize iPhone applications and widgets categorization, with encrypted session classification.

Data Capture and Metering – Tracks complex traffic such as P2P (Peer to Peer), session contextualization and secure content consumption.

For any additional information about Neuralitic’s Intellectual Property holdings please contact: IPR@neuralitic.com