SevenFlow can dig deep into how data is consumed aross geographic regions and mobile operators can use this knowledge to profile their subscribers based on where they live to increase marketing effectiveness.
The mobile industry is still trying to figure out how to shrink the gap between the cost of operating mobile data networks and the related revenues from customers. Right now, operating costs are winning, big time.
But smarter mobile operators can see the light – in the form of sharing advertising revenues with content providers.
Topics: Audience Mesurement, Browsing, Campaign Management, Customers, Network, Optimization, Peer to Peer, Price/Data Plan, Smartphone, Trends
Ten years ago, the term web analytics was bandied about, but not many people knew exactly what it was, or what it did. Then, as websites became more than brochure-ware, companies wanted to know what kind of return they were getting with the money and effort they were spending.
Topics: Audience Mesurement, Browsing, Campaign Management, Content Analysis, Peer to Peer, Personalization, Price/Data Plan, Smartphone
We all understand that social media is a key part of any mobile operator marketing strategy. But besides its enormous popularity, do we know why or how to use it in marketing campaigns? Neuralitic’s most recent data, using its SevenFlow Mobile Data Intelligence (MDI) solution, can help position the right offer in front of the right customer.
Topics: Audience Mesurement, Browsing, Campaign Management, Customers, Device Categories, Device Manufacturers, Device Models, Instant Messaging, MMS, Music, Price/Data Plan, Smartphone, SMS, Social Media