We all understand that social media is a key part of any mobile operator marketing strategy. But besides its enormous popularity, do we know why or how to use it in marketing campaigns? Neuralitic’s most recent data, using its SevenFlow Mobile Data Intelligence (MDI) solution, can help position the right offer in front of the right customer.

Operators have always known that there’s a divide between men and women when it comes to smartphone usage and adoption.

Many operators assume that the adoption of Skype services on smartphones reduces overall voice usage.

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