SevenFlow Product Suite

Making sense from mountains of data

The SevenFlowTM Knowledge Portal is the starting point for all exploration of subscriber data usage. It can be leveraged throughout all phases of a marketing cycle to measure marketing performance. The Knowledge Portal features Interactive Reports that can be accessed and customized using an exceptionally easy-to-use interface. The portal also provides access to Exploration Studio, a complementary toolset for graphically building, viewing and analyzing sophisticated data relationships.

Interactive Reports

The full power of SevenFlow’s analysis emerges through its customizable reports. Interactive Reports simplify the task of understanding how subscribers are using a mobile network with ready-made reports relating to all aspects of mobile data usage. Using filters, users can easily customize the reports to examine areas or market segments of special interest, or expand and reduce data sets, as desired.

Exploration Studio

Exploration Studio provides web-based tools for exploring, analyzing and comparing different data dimensions. It consists of two distinct areas: Trend Explorer and Data Explorer. Trend Explorer’s intuitive interface simplifies multidimensional analysis and detailed exploration of large data sources. Data Explorer is SevenFlow’s general purpose tool for creating ad hoc queries and detailed data analysis from the ground up, by way of a metadata interface.

One Source – Multiple Applications

The SevenFlow^TM Data Bus is a Mobile Data Intelligence mediation platform that integrates seamlessly into existing mobile network architectures. It features a collection engine that extracts 100% of all mobile network traffic with zero impact on network performance. The Data Bus then enriches, transforms and stores the data, making it available to a variety of business applications, such as the SevenFlow Knowledge Portal, predictive analytics tools and enterprise data warehouses.

Standardized & Purpose-Built Data Extraction

Efficient data extraction from the mobile network data stream is the essence of the end-to-end mobile data intelligence solution offered by Neuralitic. The IP stream collection engine captures all relevant activity, non-intrusively and from multiple points on the network. Because the Data Bus uses the same capture mechanism for all mobile data, it produces uniform data sets, eliminating the need for reconciling uneven sets from multiple sources.

Dynamic Enrichment

Next, extracted data is combined with labelling elements, such as device name, location name, and CRM information. For example, the Data Bus automatically categorizes hundreds of URLs along any desired segmentation (for example travel vs. sports vs. news, etc.), keeping the focus on delivering meaningful information.

Data Optimization

Once enriched with static elements, the data is given further structure through business rules acting in realtime. These rules are fully customizable and are used to categorize data before it is stored in the data warehouse. For example, rules can be used to categorize web sites or key content that is of interest. These transformations ensure the data is stored in an optimal format for the purpose of reporting and analytics.

Data Warehousing

Finally, the enriched and transformed data is compressed and transferred directly to a data warehouse. Sensitive data is encrypted, and all extracted information is transported between sites using secure protocols. The data warehouse is supported by a fully scalable, industrystandard, high-performance database. Before being reported, information is aggregated over a 24-hour period, ensuring analyses are put in perspective. Data can also be offered to other data warehouses within the organization, using any of the SevenFlow connectors. SevenFlow 3.1 supports Oracle Database 11g R2.

The Data Bus also features multi-point aggregator engines specifically designed to perform background calculations for key variable combinations, permitting faster data retrieval than traditional Business Intelligence solutions.