Profiling Engine
The Profiling Engine monitors the CSP’s entire network traffic in real-time and looks for pre-determined triggers based on simple rules that indicate buying intent for specific goods and services. This enables CSP partners, such as ad agencies and ad networks, to generate new sources of revenue by sending relevant and premium placed mobile ad campaigns to qualified subscriber segments, which in return, leads to improved Click-through-Rates (CTR). Click here to see how the Profling Engine works!
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The SevenFlow Profiling Engine gives CSPs the ability to sell data to agencies or ad networks by providing anonymized behavioural and contextual information for any subscriber.
