Measuring Customer Loyalty for Device Manufacturers

It was hard to ignore the bad news affecting RIM in recent weeks. One would expect that prolonged outages coupled with the much publicized launch of the iPhone 4S would have a negative impact on sales of Blackberry devices. The question is whether operators noticed any change in adoption and retention rates for customers with Blackberry devices.

Topics: CustomersDevice CategoriesDevice ManufacturersDevice ModelsSmartphoneTrends