Measuring Customer Loyalty for Device Manufacturers

It was hard to ignore the bad news affecting RIM in recent weeks. One would expect that prolonged outages coupled with the much publicized launch of the iPhone 4S would have a negative impact on sales of Blackberry devices. The question is whether operators noticed any change in adoption and retention rates for customers with Blackberry devices.

Topics: CustomersDevice CategoriesDevice ManufacturersDevice ModelsSmartphoneTrends
Mobile Data Intelligence Increasing Marketing IQ of Mobile Operators

Ten years ago, the term web analytics was bandied about, but not many people knew exactly what it was, or what it did. Then, as websites became more than brochure-ware, companies wanted to know what kind of return they were getting with the money and effort they were spending.

Topics: Audience MesurementBrowsingCampaign ManagementContent AnalysisPeer to PeerPersonalizationPrice/Data PlanSmartphone
Mobile and Gaming Becoming Like Steak and Potatoes

According to a recent study by Nielsen Research, Play Before Work: Games Most Popular Mobile App Category in U.S., the average mobile gamer plays an average of 7.8 hours a month. Neuralitic’s SevenFlow solution dove even further to unlock key traits of these users, including devices, in a recent customer study.

Topics: BrowsingCampaign ManagementContent AnalysisCustomersDevice CategoriesDevice ManufacturersDownloadsGamingPC Cards/USB SticksPeer to PeerSocial MediaTabletTrendsVideo
Mobile Usage According to User Gender – The Great Venus vs Mars Debate Resurfaces

Operators have always known that there’s a divide between men and women when it comes to smartphone usage and adoption.

Topics: BrowsingCustomersDownloadsInstant MessagingMMSPeer to PeerPrice/Data PlanSmartphoneSMSSocial MediaTabletTrendsUncategorized